Ammonia Free Hair Color

There has been quite a bit of misinformation  lately on the topic of Ammonia in hair color. There seem to be a concern that the new Ammonia-free trend in hair color is some how safer for you an your hair. Ammonia-free hair colors use a chemical called monoethanolamine, or MEA as it’s commonly referred, and is likely just as toxic as Ammonia.  The only difference is odor. That’s it. Hair color without ammonia is less stinky, it’s not necessarily any better for your hair. Ammonia enables color to penetrate deeper into the hair therefore giving you more vibrant, longer lasting color. Now when using “deposit-only” semi or demi permanent colors, MEA (ammonia-free) based color are an excellent choice.

As far as the Ammonia fumes are concerned I think this quote sums it up;

“We’re a company by and for hairdressers. We review the data, and there’s no indication that ammonia-based formulas put hairdressers or their clients at risk for any harm.”
-Brenda Duval

JPMS (Paul Mitchell) Vice President of Research and Development

If you would like to schedule an appointment with Ronny please call (904)607-2014

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